Be a STAR in your own music video with Alden Richards!

Now anyone can become a music video star with Pambansang Bae Alden Richards using their smartphones – and that includes you!

Safeguard Philippines invites you to shoot and direct your own “I Wash It That Way” music video with Fuse It – a free augmented reality and customizable video app for smartphones. The app enables mobile users to be a star in their own music video together with the virtual version of celebrity actor Alden Richards.

You can sing along, lip sync and dance side-by-side with your idol to the tune of “I Wash It That Way,” a creative spin of a Backstreet Boys hit, which mixes pop music with information to educate the public about the threat of #HANGINfection or airborne germs that may cause skin reactions and respiratory sickness.

A word play on hangin, which means air in Filipino, and infection, #HANGINfection refers to airborne germs that may cause skin reactions and respiratory sickness. These may not be visible with the naked eye, but #HANGINfection is all around. Since it also comes from living organisms, these tiny airborne particles are most prevalent in areas with many people and animals, including damp locations!

Notable personalities like Camille Prats, Danica Sotto-Pingris, Rodjun Cruz, Donnalyn Bartolome, Pauleen Luna, Derrick Monasterio, and Richard Juan joined the #HANGININfection movement and uploaded their own versions of the music video on their social media accounts. Also, check the I Wash It That Way music videos of teen dancer Ella Cruz, and star athletes, Alyssa Valdez, Melissa Gohing, Dennise Lazaro, and Rachel Daquis as they showcase their inner 90s swag!

Download Fuse It on the App Store or Google Play Store and create your own I Wash It That Way music video with Alden Richards today!

Together, let’s continue spreading awareness about #HANGINfection by watching and sharing the music video on Safeguard’s Facebook and YouTube.

Advertisements

5 tips for a sweeter Valentine’s season

Who said that the season of love is exclusive to romantic couples?

Let’s change the game this year. After all, we learned how to love at home with family and friends. This Valentine’s Day, there’s no better way to celebrate love than to give love to people close to our hearts and even to strangers.

Spread positive vibes in ways you’ve never tried before! Here are simple yet meaningful ideas to share the love just in time for the sweetest season!

1. Bake cupcakes for bae instead of buying flowers and chocolates

Dark chocolates and red roses are so overrated. This time, be different and bake cupcakes for your loved one. Don’t know how? No problem. The Internet has tons of baking recipes for first-timers. Believe us, whether you perfect it or not, your bae would be so “kilig” with those cupcakes you baked from your heart.

2. Treat mom and dad to a relaxing massage and salon service

The ultimate superheroes in your life deserve a break from all the headaches you may give them. Give mom a new haircut and treat dad to a foot spa. Spoil them further with a relaxing full body massage to cap it off.

3. Call the nearest charity institution to ask how you can help`

Love grows in the family, so it makes sense to share it as one. Join outreach programs with the whole family (or even your friends!) to extend the love at home to those who need it the most. It’s a different yet meaningful kind of bonding experience.
In the same way, donate your excess essentials to less fortunate individuals. This is a perfect way to give back and share the love this season, even to strangers!

4. Create new memories with a spontaneous trip

It’s a fact– the most hard-to- forget memories are created on the spur of the moment. So skip planning
and pack your bags! It’s time to unleash the adventurous spirit in you! Take a random trip with bae, friends or family. Drive to a place you have always wanted to explore. Or, book a flight to the destination you have never been. Celebrate love with adventure.

5. Practice proper hygiene habits (aka. don’t cause the spread of germs!)

Yes, you’ve read it right. Spreading love can be also lead to spreading germs. Avoid this by simply practicing proper hygiene and washing your hands regularly.
Love is in the air, and so are germs! When you touch, hug or kiss your loved ones, there’s a big chance that you are spreading germs that could cause sickness.

Here’s an alarming fact from the first Philippines Handwashing Index (PHI); 7 out of 10 Filipinos say that they wash their hands after using the toilet but in reality, only 2 out of 10 really do. PHI is a breakthrough study recently commissioned by Safeguard.

PHI Findings

Keeping your loved ones safe from germs is a healthy way of showing how much you care. When you express your affection, be sure that you are spreading love and not germs. Wash your hands with Safeguard and water to keep it clean.

Your first line of defense against sickness-causing germs, Safeguard is clinically proven to provide up to 24 hours of germ protection. Washing your hands with Safeguard means a healthy Valentine’s celebration.

Safeguard Pure White Body Wash is available in 720ml (PhP 219), 400ml (PhP 145) and 200ml (PhP 85)
Safeguard Pure White Bar Soap is available in 90g (P 25.75), 135g (P 38), and 180g (P48.00)
Safeguard Pure White Liquid Hand Soap is available in 225ml (P 80.00)

New Handwashing Music Video of Alden Richards Sets the Tune for a worry-free Christmas

New Handwashing Music Video of Alden Richards Sets the Tune for a worry-free Christmas

‘Tis the season to be jolly and worry-free; as Safeguard, the nation’s leading soap that stands for germ-protection; sets the tune for a healthy Christmas celebration with the newest hand-washing music video, “Five Hugas ng Krismas.”

Featuring the charming voice of local celebrity and “Pambansang Bae” Alden Richards, the music video stresses the importance of having clean hands this Yuletide season through a colorful and energetic finger-tutting choreography set to a classic Christmas melody. This is Safeguard’s creative response to an alarming discovery from the first Philippine Handwashing Index (PHI), with results showing that most Filipinos do not wash their hands regularly and diligently. PHI is a breakthrough study commissioned by Safeguard to have a closer look at the hand-washing habits of Filipinos.

SFG Alden

The message of the music video is simple yet impactful: “Ang bawat hugas, dapat Safeguard hugas”. This means only trusting the best when it comes to germ-protection, by simply following these five non-negotiables on when to wash your hands: before mag-mano, after banyo, before kumain, after playing, and before mag-bonding.

“A joyful Christmas is a Christmas that is spent with family and friends – happy and worry-free. A lot of us take hand-washing for granted, and since is it a good way to prevent illnesses, it’s important to remind the people to continuously wash their hands the Safeguard way,” says Alden Richards.

Director Sid Maderazo and Assistant Director Manman Angsico, a veteran theater actor and vocal coach, are the masterminds behind the creative execution of the “Five Hugas ng Krismas” music video. In it, the finger-tutting choreography features five hands that represent the five points of the star – reminiscent of the Filipino Christmas parol. For the background, sliding panels and creative props help depict the different times one should remember to wash their hands, specifically during those festive moments that define a Filipino Christmas. From bonding with the family over karaoke, to digging in on the delicious spread of local rice cakes, the music video is a fun and creative way to create awareness about the value of hand-washing.

“Sometimes the simplest of ideas can be the most challenging. The intention was to shoot the scenes seamlessly with live moving backgrounds. The easy route was to use green screen, but where’s the fun in that? It was all about great team work from everyone involved, and in the goal of sharing about an advocacy worth sharing to kids and the young-at-heart alike,” shares Director Sid Maderazo.

Clean hands for every Filipino

safeguard informatic_100917-01

Through the Five Hugas ng Krismas music video, Safeguard aims to address the serious problem with the poor hand-washing habits of Filipinos, which was uncovered by the first Philippine Handwashing Index. The study found that seven out of ten Filipinos claim to wash their hands with soap after using a public toilet, but only two really do. To add, only water is being used when hand-washing by 60% of women before cooking, and 40% of women before feeding their kids

Children are the most prone to sickness, yet 66% of Filipinos have noticed or witnessed children not washing hands after using the toilet; and 40% of Filipinos do not wash their hands before touching young children.

“The results of the Philippine Handwashing Index prompted Safeguard to come up with a creative solution to keep hand-washing a top-of-mind habit in every home. Through “Five Hugas ng Krismas”, we want to work together to instill proper hand-washing habits in time of the holiday season, where Filipinos touch and and are in frequent contact with relatives and friends,” explains Jia Salindong-Du, Safeguard Philippines Brand Manager.

For over five decades, Safeguard has been a dedicated hand-washing advocate, promoting proper hand-washing habits with a wide range of antibacterial soaps that provide family protection against germs for up to 24 hours.

Watch and share the Five Hugas ng Krismas music video to spread awareness about the proper handwashing habits this season of joy. Click this link for the video: https://www.youtube.com/watch?v=xaExAK84IYk

8 shocking facts about germs we bet you didn’t know about

Last month, I brought my son to his Pedia for a check-up. I got worried because he has cough & colds for 3 weeks already. I believe that it was viral infection so I started to double-up his intake of fruits but nothing changed.

His pedia told me that his coughs & colds were caused by viral infection. I might have exposed him to too much germs and pollution. This also triggered his asthma. Poor little boy now is under medication for three months. I thought I maybe unaware of where else we acquire bad germs.

Wherever you go, bacteria abounds. Many of these bacteria are able to cause malodour, skin infection and diseases such as diarrhea, cough, colds and the like.

Worse, these bacteria are increasingly hardier, dirtier, and can multiply faster than you expect, therefore putting your family members at risk.

Consider these troubling facts about bacteria:

1. The number of bacteria that live in and on us outnumber our own human cells by ten to one.
safeguard1

2. Common cold, flu and stomach viruses can live on the fingertips for hours and can survive on the surfaces of objects for days.
safeguard2

3. 80% of all infections, from the common cold and flu to venereal disease and Ebola fever, are transmitted by people touching one another or touching objects that others have touched.
safeguard3

4. A shopping cart can contain more fecal E. Coli than a supermarket toilet.
safeguard4

5. One study found that in schools, water fountain buttons, pencil sharpeners, keyboards and faucet handles were the most contaminated objects with viruses.
safeguard5

6. Phones have been found to have up to 4200 bacteria from fecal contamination. Safe drinking water should have less than 1 bacteria per 100ml.safeguard6

7. In an environment as humid as a bathroom, a single bacterial cell can multiply into one billion cells overnight.
safeguard7

8. When someone comes to work sick, about half of the commonly touched surfaces in the office will become infected with the virus by lunchtime.
safeguard8

In light of this disturbing data, it is imperative for all members of the household, especially children, to use the right kind of soap that can kill these germs effectively and prevent their regrowth.
Unfortunately, not all soaps are created equal. Experts have demonstrated that most soaps do not protect their family from modern day germ threats. Protection from germ threats begin with proper handwashing and bathing using an effective antibacterial soap like Safeguard.

safeguard9

Safeguard with Germshield+ technology can fight a broad spectrum of gram positive and gram-negative bacteria and fungi, preventing more types of sickness, malodour, and skin infection. Moreover, Germshield+ technology inhibits the regrowth of these bacteria and fungi for up to 24 hours, thereby providing optimal protection.

For over 50 years in the Philippines, Safeguard has been recommended by the leading health experts for germ protection for the entire family. Encouraging proper hygiene, frequent handwashing, and the use the Safeguard will make your job as protector of the family easier and more effective.

Our family always uses SAFEGUARD, I thought my little boy is too young to use safeguard for his hands and body. But I am wrong, now, he uses Safeguard Soap and Safeguard Body Wash. He loves the one in Honey Smash Scent. 🙂 Now I am confident he is 99.9% Germ Protected! 😉

@journeyofthevees

*****
About Procter & Gamble
P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.