Alden Richards spreads the love (not the germs) through a new song

Alden Richards spreads the love (not the germs) through a new song
Safeguard and the Pambansang Bae team up to remind Filipino to wash their hands

In this year’s Global Handwashing Day celebration, Safeguard has partnered with one of the most prominent personalities in the country today to bring attention to the importance of proper and habitual handwashing. The nation’s leading soap together with the “Pambasang Bae” Alden Richards join forces to educate Filipinos on the importance of handwashing through the power of a song.

Alden himself sang the handwashing song and invites every Filipino to make it a habit to unfailingly wash their hands with Safeguard in these 5 “hugas non-negotiables” — before “mano”, after using the toilet, before eating, after playing and before bonding. And more importantly, to spread the love and not the germs this holiday season.

If you’ve ever wondered the kind of impact personal hygiene really makes on the spread of germs and general health of the public, consider these sobering statistics gathered from the first Philippines Handwashing Index, a breakthrough study recently commissioned by the nation’s leading soap brand, Safeguard.

It has been discovered that Filipinos touch more than 23 other people per day, summing up to more than 90 ‘touches’ a day on average. However, they wash our hands only 5 times a day! There are other shocking findings that show opportunities for improvement on handwashing habits particular on specific occasions:
After using the toilet:
• 7 out of 10 Filipinos CLAIM to wash their hands after using the toilet but—ONLY 2 out of 10 really do.
• A shocking 64% of Filipinas DO NOT wash their hands at all after using a mall toilet.

Before eating and cooking
• It was observed that 60% of females washed their hands with water ONLY before cooking.
• Before feeding the kids, 40% washed their hands with water ONLY.

Before and after bonding:
o 80% of Filipinos DO NOT wash their hands after shaking hands with another person
o 40% of Filipinos DO NOT wash their hands before touching young children

After playing or travelling
o 49% DO NOT wash their hands after using their mobile phones
o 50% DO NOT wash their hands after traveling on public transportation

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If these statistics seem particularly innocuous, keep in mind that one of the fastest ways to spread germs and diseases is by human contact and ingesting contaminated food. Clearly, Filipinos haven’t nurtured the habit of proper hand washing, and based on statistics, a great number do not care. There’s a great opportunity to educate citizens that washing hands with soap can effectively remove disease-causing germs and is the most basic way to prevent oneself from getting sick.

Did you know that 1.5 million children around the world die every year due to diarrhea? As shocking as it may seem, diarrhea is the second most common cause of death among kids. UNICEF has declared that pneumonia takes the lives 1.8 million children globally each year. Furthermore, in a study done by DOH locally, it has been found out that pneumonia is the number one cause of death among Filipino children of age 1-14 years. Believe it or not, the simple habit of proper handwashing with an anti-bacterial soap can be an effective way of reducing these incidents.

Bawat hugas, dapat Safeguard hugas

With the arrival of the ber months, these facts will become even more worrisome. The holidays mean more frequent gatherings with friends and family—and with it, the chances of you spreading germs to others increase.

“The results of the Philippine Handwashing Index indicate that Filipinos clearly haven’t nurtured the habit of proper handwashing. Which is why, Safeguard continues to take active steps to spread awareness on its relevance specifically through the Global Handwashing Day and through the new handwashing song with Alden Richards,” explains Jia Salindong- Du, Safeguard Philippines Brand Manager.

Ultimately, this is a call for every Filipino to do their part in promoting handwashing to keep everyone healthy and protected from germs throughout this season. Make it a habit to wash your hands with Safeguard in these 5 “hugas non-negotiables” — before “mano”, after using the toilet, before eating, after playing and before bonding.

Share the newest Safeguard handwashing song led by Alden to remind your friends and family about the significance of handwashing especially during the Christmas season:
https://www.facebook.com/SafeguardPhilippines/videos/1609451919112712/

Made especially for the holidays, Safeguard is launching its Christmas gift sets, which contain Safeguard Pure White Body Wash (400ML), Pure White Liquid Handsoap (225ML) and a FREE loofa. These limited editions packs will be available for only PHP 199 beginning October 15, 2017.

 

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8 shocking facts about germs we bet you didn’t know about

Last month, I brought my son to his Pedia for a check-up. I got worried because he has cough & colds for 3 weeks already. I believe that it was viral infection so I started to double-up his intake of fruits but nothing changed.

His pedia told me that his coughs & colds were caused by viral infection. I might have exposed him to too much germs and pollution. This also triggered his asthma. Poor little boy now is under medication for three months. I thought I maybe unaware of where else we acquire bad germs.

Wherever you go, bacteria abounds. Many of these bacteria are able to cause malodour, skin infection and diseases such as diarrhea, cough, colds and the like.

Worse, these bacteria are increasingly hardier, dirtier, and can multiply faster than you expect, therefore putting your family members at risk.

Consider these troubling facts about bacteria:

1. The number of bacteria that live in and on us outnumber our own human cells by ten to one.
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2. Common cold, flu and stomach viruses can live on the fingertips for hours and can survive on the surfaces of objects for days.
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3. 80% of all infections, from the common cold and flu to venereal disease and Ebola fever, are transmitted by people touching one another or touching objects that others have touched.
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4. A shopping cart can contain more fecal E. Coli than a supermarket toilet.
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5. One study found that in schools, water fountain buttons, pencil sharpeners, keyboards and faucet handles were the most contaminated objects with viruses.
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6. Phones have been found to have up to 4200 bacteria from fecal contamination. Safe drinking water should have less than 1 bacteria per 100ml.safeguard6

7. In an environment as humid as a bathroom, a single bacterial cell can multiply into one billion cells overnight.
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8. When someone comes to work sick, about half of the commonly touched surfaces in the office will become infected with the virus by lunchtime.
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In light of this disturbing data, it is imperative for all members of the household, especially children, to use the right kind of soap that can kill these germs effectively and prevent their regrowth.
Unfortunately, not all soaps are created equal. Experts have demonstrated that most soaps do not protect their family from modern day germ threats. Protection from germ threats begin with proper handwashing and bathing using an effective antibacterial soap like Safeguard.

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Safeguard with Germshield+ technology can fight a broad spectrum of gram positive and gram-negative bacteria and fungi, preventing more types of sickness, malodour, and skin infection. Moreover, Germshield+ technology inhibits the regrowth of these bacteria and fungi for up to 24 hours, thereby providing optimal protection.

For over 50 years in the Philippines, Safeguard has been recommended by the leading health experts for germ protection for the entire family. Encouraging proper hygiene, frequent handwashing, and the use the Safeguard will make your job as protector of the family easier and more effective.

Our family always uses SAFEGUARD, I thought my little boy is too young to use safeguard for his hands and body. But I am wrong, now, he uses Safeguard Soap and Safeguard Body Wash. He loves the one in Honey Smash Scent. 🙂 Now I am confident he is 99.9% Germ Protected! 😉

@journeyofthevees

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