“Safeguard: Pabaon sa Buhay (Protection for Life)” Film Reveals the Secret to Norman King’s Success

When Norman King made history by becoming the first Aeta to graduate from a premier state university in the Philippines, he was the talk of the town in an instant. His story was an inspiration to many. But what could be his secret to success?

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Safeguard Philippines reveals the story behind Norman King’s success and how he became ready to face the big world in a recent video launched. The “Safeguard: Pabaon sa Buhay” film revolves around the life lessons his mom, Warlita King, imparted to him from his younger years until his coming of age. These life lessons or “Pabaon sa Buhay” set Norman ready for the independent life.

Also known as provisions for life, “Pabaon sa Buhay” is derived from the term “baon,” which refers to the money, food or any provision that a person takes from home to set one ready for school, work, or any journey. “Baon” however does not only pertain to material things. It can be the words of wisdom, life lessons, and family values parents teach their kids at home to protect them from the uncertainties of the outside world.

For Norman, his mom’s “Pabaon sa Buhay” became his protection and guide in life to keep focused on his goals despite the struggles of leading an independent life as shown in the short film.

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The film begins with Norman who’s about to enter a university auditorium. He is seen wearing a bahag (a native loincloth) as he slowly walks his way through the crowd. All eyes are on him, but Norman remains undisturbed and determined. As he walks, memories of the past keep flashing back. These are moments when his mom taught him valuable lessons or her “Pabaon sa Buhay.”

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When he first questioned his ethnicity and color, his mom told him that a clean heart has more value than physical appearance. He was also taught to never be ashamed of their status. In his teenage years, his mom reminded him to be proud of his race. These lessons and more are the things Norman carried with him as he took his own journey away from home.

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“There is a universal challenge parents face in bringing up their children, having to balance the desire to keep them close and protected with letting them go explore the world to learn by themselves. At Safeguard, we strive to help parents overcome this tension by fostering a healthy independence between parents and children. Essential to this are the ‘pabaon’ parents give their children —be it an everyday lunchbox, the life saving habit of hand washing or life lessons—which will help protect them as they explore the world on their own,” says Alex Vogler, Associate Director, Digital Transformation & Brand Communications for Procter & Gamble’s Beauty Division in Asia Pacific.

“By sharing the touching story of Norman King and the life lessons he received from his mother, we are hoping to inspire parents all around the Philippines to impart their personal ‘pabaon’ to help protect their children in life,” concludes Vogler.
Be sure that your children are always protected even outside the home. Give them the protection that lasts with your own “Pabaon sa Buhay.”

Watch the heart-warming story of Norman King and his mother Warlita on Safeguard’s Facebook and YouTube. Join the conversation and share with us your own “Pabaon sa Buhay” stories online with the hashtags #PabaonSaBuhay and #Safeguard.

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Suit up for the Incredible Adventure at SM Cinema

Get ready to fight crime and evil as the incredible superhero family returns to the big screen! SM Cinema is inviting the whole family for a day of superpowered fun at the launch of Incredibles 2: Incredible Adventure at the event atrium of S’Maison at Conrad Manila.

Interactive booths and exciting activities await families in the Incredible Adventure where kids (and kids at heart!) can experience what it’s like to be a superhero!

Collect balloons and win fun prizes in the Violet Force Field Booth and test your speed in Dash’s Timed Obstacle Dash. Feel the rush, jump and fly at Elastigirl’s Trampoline Area and show off your creativity with Mr. Incredible’s logo builder by Nutri-Asia’s Papa Catsup.

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Experience being incredible in these super activities coming your way at S’Maison on June 8 – 13, SM North EDSA on June 15 – 20, and SM Southmall on June 22 – 24.

 

 

Then don’t miss the return of your favourite superhero family! With Helen busy saving the world, it is Bob who is left at home with Violet, Dash and Jack-Jack, whose turbulent superpowers are starting to emerge. As the family struggles with the change, they also have to work together to defeat the dangerous plot of a new villain.

Catch Incredibles 2 with your family at IMAX, Director’s Club and SM Cinema starting June 14. As a special treat for your superkids, they get a free movie seat for every paying adult this June 21 to 27 in SM Cinemas nationwide. Book your tickets through the website, http://www.smcinema.com or download the SM Cinema mobile app. You may also follow /SMCinema on Facebook and @SM_Cinema on Instagram for updates!

Michelle Santillan: The 2018 YMMA Awardee has your Dream Job, Chocolate Marketer

Michelle Santillan has a job chocolate lovers will envy. And her many achievements in marketing iconic global brands such as Cadbury Dairy Milk and Toblerone as the Chocolates Category Manager of Mondelez Philippines and Indonesia are proofs that the path to success can be as delicious.

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Poster child of homegrown success: Michelle Santillan, the multi-awarded lady behind the Cadbury and Toblerone brands in the Philippines and Indonesia.

A showcase of the Mondelēz International talent pool

Among Michelle’s latest accolades is the prestigious 2018 Mansmith Young Market Masters Award (YMMA). The YMMA recognizes the talent and creativity of outstanding marketing professionals in the country who excelled not just in corporate performance but also in mentoring and leading their teams to success. “I consider the YMMA win as a showcase of the marketing talents in our Company and I am very proud to be representing that. I have been with the Company for 13 years, so I consider myself homegrown, with skills that are honed by working with a talent pool that is open, diverse and rich in work experience in various marketing arenas across the globe,” said Michelle.

“This award is symbolic of how embracing boldness and fearlessness translates to tangible internal results and external market share gains. Being bold and fearless is about being a trailblazer and thinking innovatively. It does not have to always require big resources but we have shown boldness by incorporating new thinking in utilizing existing platforms in a different and unique way,” she added.

“I consider myself fortunate to work for a company where the ultimate goal is to unleash the power of its people. People are at the heart of Mondelēz International, be it by creating some of the world’s best loved brands or creating a great place to work. The Company culture encourages its people to grow their capabilities so they can be empowered to enable growth not just locally but also internationally.”

Delicious Milestones

Under Michelle’s leadership, her team bagged multiple recognitions from various marketing and award-giving bodies for innovative marketing campaigns. One example that won the Mondelez AMEA Fly Fearless award is the Toblerone Blank Pack campaign that empowered consumers to make personalized and therefore more thoughtful gifts. It was also under Michelle’s guidance that Mondelez Philippines became the first fast-moving consumer goods (FMCG) company in the country to launch a multiple and customized video campaign delivering 522 video ads reaching a targeted audience with very specific and relevant messaging leading to an uplift of in brand consideration.

These winning marketing moves enabled Michelle and her team to contribute substantially to the company’s overall operational excellence, with the Company posting back to back double-digit growth in both the Philippines and Indonesia in the last two years alone. According to 2016 Nielsen data, market shares are steadily on the rise, with Mondelez Philippines and Indonesia ranking second and third respectively in their own chocolate industries.

Best of global, best of local

Michelle also admitted she likes “to shake things up,” to always challenge the tried and tested. “One of the biggest challenges of selling premium chocolates is to not only survive, but also to thrive in the intensively competitive marketplaces where local competitors boast of products with low price points, vast network distributions, consumer affinity and strong heritage assets,” she related. Adopting Mondelez International’s unique philosophy of “the power of Big and Small”, she founded her campaigns inspired by the best practices of a company that markets in 160 countries and executed with the speed and agility of a new start up.

“We have the advantage of having the best of global and local strategies to accelerate our growth momentum. These allow us to work smarter and faster while sustaining our drive and passion to cater to our customers’ needs. It is also a source of pride that we are part of the Southeast Asia region which is one of the profitable growth engines for Mondelēz International. And when you are embraced by a collaborative high-trust culture anchored on a consistent vision of ‘Creating More Moments of Joy’, there is no other way to go but up,” said Michelle.

Be a STAR in your own music video with Alden Richards!

Now anyone can become a music video star with Pambansang Bae Alden Richards using their smartphones – and that includes you!

Safeguard Philippines invites you to shoot and direct your own “I Wash It That Way” music video with Fuse It – a free augmented reality and customizable video app for smartphones. The app enables mobile users to be a star in their own music video together with the virtual version of celebrity actor Alden Richards.

You can sing along, lip sync and dance side-by-side with your idol to the tune of “I Wash It That Way,” a creative spin of a Backstreet Boys hit, which mixes pop music with information to educate the public about the threat of #HANGINfection or airborne germs that may cause skin reactions and respiratory sickness.

A word play on hangin, which means air in Filipino, and infection, #HANGINfection refers to airborne germs that may cause skin reactions and respiratory sickness. These may not be visible with the naked eye, but #HANGINfection is all around. Since it also comes from living organisms, these tiny airborne particles are most prevalent in areas with many people and animals, including damp locations!

Notable personalities like Camille Prats, Danica Sotto-Pingris, Rodjun Cruz, Donnalyn Bartolome, Pauleen Luna, Derrick Monasterio, and Richard Juan joined the #HANGININfection movement and uploaded their own versions of the music video on their social media accounts. Also, check the I Wash It That Way music videos of teen dancer Ella Cruz, and star athletes, Alyssa Valdez, Melissa Gohing, Dennise Lazaro, and Rachel Daquis as they showcase their inner 90s swag!

Download Fuse It on the App Store or Google Play Store and create your own I Wash It That Way music video with Alden Richards today!

Together, let’s continue spreading awareness about #HANGINfection by watching and sharing the music video on Safeguard’s Facebook and YouTube.

This Mother’s Day, Enjoy Countless Treats at Ortigas Malls

Ortigas Malls are big on celebrations, and with Mother’s day just right around the corner, you can expect to have exciting events dedicated especially for the special lady in our lives: our moms.

Glam Mum

For the month of Mom, we’re celebrating across all Ortigas Malls where moms will have the chance to take a well-deserved break by having Glam Mum pamper sessions in any Ortigas mall. Moms who shop on Mother’s Day, May 13, with a minimum spend of P2,000 using their Mastercard credit card will even get a chance to win prizes at our pick-a-prize in Greenhills, Tiendesitas, or Estancia!

POSTER - Mother's Day at Ortigas Malls

Mother’s Day Fair

In addition to that, there will be a Mother’s Day Fair at the Greenhills V-Mall Lobby from May 7 to 15 where all sorts of goods will be available. Make sure to bring and treat your mom to a shopping spree at the shopping mecca of Metro Manila!

Tiendesitas, on the other hand, is also be hosting a special Mother’s Day Weekend Pop-Up at the Level 1 Building B from May 11 to 13. Check out the pop-up stores that will offer specialty goods, food, art, and so much more.

From May 12 to 13, Estancia’s Mother’s Day Mom Squad will have pamper sessions for all the deserving moms, and a bazaar that’s sure to be chock full of gifts as a treat. There will also be an ongoing art exhibit by Irene Ibanez in time for Mother’s Day, which will highlight the love between a mother and a child. Having had 10 years of experience with watercolor, Irene has been creating worlds on canvas by weaving wonderful little stories with a blend of elegance and whimsy. She has since shared these worlds with her daughter Isabela, and together, they are able to strengthen their bond as they grow in their art. This exhibit will also mark Isabela Ibanez’s debut into the local art scene.

Featured as well is Irene’s long-time mentor, Roland Santos, a well-regarded watercolorist who has been painting since his teenage years and is praised today for his expressive series of old houses, flowers, horses, landscapes, and still-life.

To top it all off, there will also be a special performance by Finn Morrison on May 13 at Estancia for all mall-goers to enjoy.

Bring your mom to your favorite Ortigas mall to celebrate with all the exciting events it has in store for them! Give her a well-deserved break, and make sure to spoil her on her day with Ortigas Malls.

May 13, 2018
– Glam Mum pamper sessions at Greenhills, Tiendesitas, and Estancia.
May 7-15, 2018
– Mother’s Day Fair at the Greenhills V-Mall Lobby
May 11-13, 2018
– Mother’s Day Weekend Pop-up at the Level 1 Building B of Tiendesitas
May 12-13, 2018
– Mother’s Day Mom Squad, with an art exhibit and live performance at Estancia

For more information, check out each of these Ortigas Mall’s social media page:
Greenhills: www.facebook.com/GreenhillsOfficial | www.instagram.com/greenhillsph
Tiendesitas: www.facebook.com/Tiendesitas | www.instagram.com/tiendesitasph
Estancia: www.facebook.com/EstanciaPH | https://www.instagram.com/estanciaph

#OlaySunProofSummer: This summer, go beyond just SPF with Olay

Summer is fast approaching, bringing with it the promises of trips to the beach, new adventures, and long, lazy afternoons enjoying the outdoors. As you enjoy the warm sunshine and the pleasures of summer, make sure you don’t forget to sun-proof your skin.

For all the joys that the sunny season brings, it also has one big downside – the possibility of sun damage caused by intense UV rays. In fact, 80% of premature signs of aging are caused by sun exposure. That’s because UV rays induce free radicals that damage the skin from both inside and outside, causing dullness, uneven skin tone, redness, and wrinkles. Prolonged UV exposure can also cause water-oil imbalance, which results to enlarged pores and pimple outbreaks.

Olay Total Effects

Thankfully, you can now sun-proof your skin with Olay’s line-up of anti-aging moisturizers, which protect against sun exposure. Whatever your age or skin type may be, Olay’s re-engineered formulations prove that the way you treat your skin matters as much as having the genes for good skin.

For overall protection and hydration in time for the summer’s dry spell, there’s Olay Total Effects 7-in-1 Day Cream SPF 15, a multi-tasking facial moisturizer that delivers optimal hydration to nourish skin and visibly fight the 7 signs of aging – delivering transformative results in just 28 days.

Olay Total Effects was the first mass skincare brand to introduce powerful anti-aging ingredient Niacinamide, also known as Vitamin B3, which is proven to strengthen the skin barrier and help restore skin’s appearance to a more youthful level.

Innovative SolaSheer™ Technology in Olay Total Effects SPF products moisturizes and nourishes your skin with essential vitamins while protecting it against harmful UVA/UVB rays. SolaSheer™ is a combination of Avobenzone sunscreen with two of Olay’s proven moisturizing agents, Niacinamide and Glycerin; giving you a formulation that’s non-greasy and 100% oil-free to keep your skin looking healthy and rejuvenated.

Olay Regenerist

Made with new carob seed extract, the Olay Regenerist Micro-sculpting UV Cream Moisturiser SPF 30 provides hydration and renewal benefits to visibly firm skin plus reduce fine lines and wrinkles caused by sun exposure, resulting in younger-looking skin.

Carob seed extract, when combined with other key anti-aging ingredients was shown through in-vitro testing to help accelerate the recovery of aged skin, stimulate collagen and hyaluron production, and aid cell regeneration.

Olay Regenerist Micro-sculpting Cream also contains hyaluronic acid with water-attracting properties, drawing moisture into the skin to keep it hydrated and supple and functioning effectively as a barrier. It replenishes moisture and hydrates for a firm look while keeping you protected all throughout summer.

For a luminous skin tone throughout summer, the Olay White Radiance Light Perfecting Day Cream SPF24 contains Olay’s Whitening Complex with Vitamin B3 that minimizes the appearance of dark spots and visibly lightens complexion for fairer-looking skin. SPF24 protects the skin from harmful UVA/UVB rays, and prevents skin darkening. Vitamins help improve the natural radiance of the skin from deep within and keep it radiant.

The tone-perfecting ingredients in this moisturizer include the new Di-peptide Carnosine, which help prevent and reduce the visible appearance of hyperpigmentation and dark spots, while boosting translucency and perfecting both skin tone and light reflection in the skin. It also has OliveM, which helps fight free radicals, as well as Vitamin B3 and B5, Vitamin E, and N-Acetyl Glucosamine, which work together to give you that healthy-looking, youthful glow.

With Olay, you don’t need to fear the dangers of the summer sun. In fact, you can retain your youthful look and luminous skin during this time. With your #OlaySunProofSummer, as well as continuous practice of skin care, you can combat the effects of aging caused by the sun’s rays.

Go beyond just SPF and gear up for another day out in the sun with the new Olay Summer Packs – your partner to kick-start your journey to sun-proofing your skin. The Olay Total Effects 7-in-1 Day Cream SPF15 with Anti-Aging Night Firming Cream, as well as the Olay Total Effects 7-in-1 Day Cream SPF15 with 7-in-1 Daily Serum is only Php999 SRP each. The Olay Regenerist Micro-sculpting UV Cream Moisturiser SPF 30 with Miracle Boost Youth Pre-Essence is only Php2,199 SRP, and the Olay White Radiance Light Perfecting Day Cream SPF24 with Light Perfecting Essence is only Php1,499 SRP. Now available in all leading department stores.

For more information, visit Olay.com.ph and visit @OlayPhilippines in Facebook and Instagram.

#OlaySunProofSummer

Calel’s Wacky Art Shirts

Even though the word Autism is commonly heard, still there are several speculations about Autism and of the people affected by it. In the Philippines, it is estimated that there are around 1 million people living with Autism, yet not everybody can understand what it it’s like. The Autism spectrum Disorder is a condition where a person who is diagnosed with it will not have the same experiences but are noticed by the core symptoms.
Calel in Shirt edited
Meet Calel, he is a 6-year old who was diagnosed with ASD (Autism Spectrum Disorder) at the age of four. A year ago, he discovered his love for animals and drawing and once he starts on a sketch pad he just cannot stop – his mother Marie, started posting his artwork on Facebook, when a friend commented that if in the case the drawing is produced to be printed on a t-shirt – he definitely would buy.
After a few months, Marie launched Calel’s Wacky Art Shirts for 3 reasons: to help with Calel’s therapy needs, to develop the business to eventually be taken over by Calel (when he gets older) and to spread Autism awareness.
Anybody would know that Occupational aned Speech therapy is costly, plus there are limited specialists in the Philippines. Kids with ASD need to attend SPED (Special Education) classes which can cost up to 60,000Php a year. For every shirt purchased, this will help Calel’s parents to make sure he gets the special treatments that he needs.
Calel’s future is still unclear at the age of 6, he shows signs of progress but it is hard to tell if he will be able to live a normal life or yet alone become employed, if this becomes a success, Calel’s Wacky Art Shirts may become his own business to handle.
With the first batch of t-shirts printed and distributed, people that order have started to ask about Calel and his condition – this helps Marie to talk about Autism and educate them on what Calel and their parents experience day-to-day including the highs and low.
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There are so many designs to choose from and each is unique which you will surely love. T-shirt’s come in kids, men and women’s sizes.
Calel’s Wacky Art Shirts are being offered at introductory prizes for the first 100 customers.
Please visit their Instagram account for updates and designs: Instagram.com/calelswackyartshirts

You may help Calel by purchasing a shirt through their shoppee account: https://shopee.ph/mamaneesshop

They are also accepting donations for art materials like sketch pads, crayons, colored pencils and pens.