Be a STAR in your own music video with Alden Richards!

Now anyone can become a music video star with Pambansang Bae Alden Richards using their smartphones – and that includes you!

Safeguard Philippines invites you to shoot and direct your own “I Wash It That Way” music video with Fuse It – a free augmented reality and customizable video app for smartphones. The app enables mobile users to be a star in their own music video together with the virtual version of celebrity actor Alden Richards.

You can sing along, lip sync and dance side-by-side with your idol to the tune of “I Wash It That Way,” a creative spin of a Backstreet Boys hit, which mixes pop music with information to educate the public about the threat of #HANGINfection or airborne germs that may cause skin reactions and respiratory sickness.

A word play on hangin, which means air in Filipino, and infection, #HANGINfection refers to airborne germs that may cause skin reactions and respiratory sickness. These may not be visible with the naked eye, but #HANGINfection is all around. Since it also comes from living organisms, these tiny airborne particles are most prevalent in areas with many people and animals, including damp locations!

Notable personalities like Camille Prats, Danica Sotto-Pingris, Rodjun Cruz, Donnalyn Bartolome, Pauleen Luna, Derrick Monasterio, and Richard Juan joined the #HANGININfection movement and uploaded their own versions of the music video on their social media accounts. Also, check the I Wash It That Way music videos of teen dancer Ella Cruz, and star athletes, Alyssa Valdez, Melissa Gohing, Dennise Lazaro, and Rachel Daquis as they showcase their inner 90s swag!

Download Fuse It on the App Store or Google Play Store and create your own I Wash It That Way music video with Alden Richards today!

Together, let’s continue spreading awareness about #HANGINfection by watching and sharing the music video on Safeguard’s Facebook and YouTube.

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THIS JUST IN: #HANGINfection is here!

Did you know that germs can touch you, even if you don’t touch them?

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Alden Richards teaches kids and families about the germs present in the air, may it be from smoke, dust, or from another person’s sneeze.

We all know that germs can be passed through person-to-person contact or touching dirty objects. What many of us don’t know is that germs live in the air, too. If you believe that not touching anything or anyone can keep germs at bay, you better think again.

“#HANGINfection, technically known as Bioaerosols, refers to airborne germs such as bacteria, fungi and viruses that may cause skin reactions and respiratory sickness. Bioaerosols can come from a variety of sources, including soil, organic debris, humidifiers, air conditioners, and even farming and industrial pollution. The human body is also a source of bioaerosols: Shed human skin, coughing and sneezing can all contribute to airborne germs. These can make you sick in unexpected ways. For example, when you sneeze, most of the germs are transmitted at close range, but you need not be close to fall sick, as the smallest particles stay airborne and can travel as far as 20 meters.” says Dr. Pierangeli Vital, Ph.D. Biology (Microbioliogy), University of the Philippines Diliman.

Good thing, Safeguard, Philippine’s Number 1 Family Skin Germ Protection Soap, partners with Pambansang Bae Alden Richards to spread the word about #HANGINfection and how to fight it. The fun part? They didn’t just make it informative. They also made it fun and nostalgic!

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The Pambasang Bae reminds everyone, that for #HANGINfection, Safeguard ang protection!

The “I Wash It That Way” music video gives a Backstreet Boys hit song a fresh spin to uncover the truth behind #HANGINfection. As told in the music video, #HANGINfection can reach us, including our children, even if we’re not touching anything or anyone. In short, we don’t just touch germs. They touch us, too!

“We know airborne germs are present in outdoor and indoor locations, and only Safeguard provides long lasting protection versus other soaps in the market,” says Ronaldo Puno, President of The Philippine Association of Medical Technologists, Inc. (PAMET).

For more than 50 years now, Safeguard has been providing Filipinos their first line of defense against germs, inhibiting the growth of disease-causing germs up to 24 hours after washing.

Join Alden and Safeguard in spreading awareness about #HANGINfection! Watch and share the “I Wash It That Way” music video on Safeguard’s Facebook and YouTube. Do your share as it matters in the fight against airborne germs. As Alden stresses in the jingle, basta HANGINfection, Safeguard ang protection.

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The Pambasang Bae reminds everyone, that for #HANGINfection, Safeguard ang protection!

Safeguard Pure White Body Wash is available in 720g (PhP 219), 400g (PhP 145) and 200g (PhP 85)
Safeguard Pure White Bar Soap is available in 90g (P 25.75), 135g (P 38), and 180g (P 48.00)
Safeguard Pure White Liquid Hand Soap is available in 225ml (P 80.00)